Loro Piana x New Balance 990v6 U990LP6

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New Balance is taking its signature attention to premium materials to a new level with the help of Loro Piana on the upcoming Loro Piana x New Balance 990v6.

Loro Piana, an iconic Italian luxury brand, is renowned for its dedication to craftsmanship, quality, and timeless elegance. Established in 1924, the company has a rich history in the textile industry, specializing in producing some of the world’s finest fabrics, particularly cashmere and wool. With roots in the small town of Quarona in Northern Italy, Loro Piana has grown to symbolize understated luxury and refinement.

The brand is celebrated for sourcing the highest-quality raw materials, including vicuña from the Andes and lotus flower fibers from Myanmar, ensuring that each piece reflects the pinnacle of textile excellence. Loro Piana’s offerings span ready-to-wear clothing and accessories to home textiles, with a focus on creating items that balance sophistication with comfort.

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Acquired by LVMH in 2013, Loro Piana continues to expand its global presence while maintaining its commitment to artisanal heritage and environmental sustainability. Their products are distinguished by subtle designs, neutral color palettes, and a minimalist aesthetic, catering to a clientele that values discrete luxury.

Loro Piana will take on New Balance’s iconic 990 line and elevate it with a $1,500 New Balance 990v6 collaboration. Limited to 1,000 pairs, the collaborative 990v6 will release at select retailers as early as September 5.

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