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Sneaker brands have been bolstering their rosters with young talent in what has become a full-blown arms race to land the NBA’s next generation of superstars. Jordan Brand has all but loaded up another one in their arsenal with the addition of Dallas Maverick breakout frontman Luka Doncic.

Last weekend, it was reported that the two sides were close to signing a lucrative multi-year endorsement deal, with Doncic joining the squad featuring the likes of Zion Williamson, Jayson Tatum and Rui Hachimura.

Should JB decide to eventually give Luka Doncic a signature sneaker, it’d be the first-ever by Jordan Brand for a European born player, with Nike having crossed those waters with the debut of Giannis Antetokounmpo’s Zoom Freak 1.

For now, Doncic looks to be rocking the Jordan Jumpman Diamond Mid for the time being.

https://www.instagram.com/p/B6UlVknpEZa/

Peep Luka’s official introduction to the Jordan Brand family below.

For all footwear happenings, keep it locked to Nice Kicks.

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