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The talks surfaced after VF Corp sold Supreme to EssilorLuxottica.

Mark Zuckerberg, the billionaire founder of Facebook (now Meta), is reportedly in discussions to acquire a stake in Supreme, the iconic streetwear brand, according to The Wall Street Journal.

The potential move follows Meta’s interest in purchasing a 5% stake in EssilorLuxottica after VF Corp sold Supreme to the eyewear company on July 17.

Supreme, known for its red box logo and limited-edition drops & collabs, has long been a symbol of streetwear culture and exclusivity.

EssilorLuxottica, the parent company behind Ray-Ban and Oakley, has been exploring ways to integrate its fashion assets more deeply into the digital realm. Meta’s commitment to the metaverse and smart glasses market looks to gain hype with the help of Supreme’s status. Sources suggest that this partnership could enhance Supreme’s digital presence and bring about unique collaborations that merge streetwear with cutting-edge technology.

While neither Meta nor Supreme have confirmed these talks, Zuckerberg hinted at a confirmation via Threads on July 23.

As Supreme’s future trajectory remains vague, the potential partnership could redefine the landscape of fashion and technology. As the lines between digital and physical experiences continue to blur, Zuckerberg’s interest in Supreme signifies a potential bold step towards a future where streetwear and tech innovation walk hand in hand more than ever.

Stay tuned to Nice Kicks as the story develops.

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