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In celebration of the 30th anniversary of Jordan Brand, Michael Jordan, Tinker Hatfield and Mark Smith took to Paris to help open the newly launched Palais 23. An experience unlike any other, the innovative platform tells a narrative of both past and future from the brand that shaped an industry.
With roots in the French capital, Jordan returns to Paris where he first ventured to launch his inaugural signature shoe back in 1985. But aside from MJ, legendary design Tinker Hatfield and Nike executive Mark Smith being on hand for the launch, the groundbreaking experience allows visitors to explore much of the brand’s history as it relates to his products and signature athletes.
The Jordan Brand Palais 23 space is located at 13 Avenue du Président Wilson and is open until 21.00 on Sunday June 14.
Source: Nike
