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adidas ClimaCool Seduction

Sean Williams: “That shoe is extremely overlooked right now. In a lifestyle market where people want a classic runner to chill out in, it?s very understated in that regard. Being a runner, it has too much to compete with, but it?s priced right. If you?re the type of person that does your homework these are probably one of the pairs you?ll pick up first. From the time I got it I knew it was gonna be a hit. I tested them in the winter of 2011 in New York City. We got barely any snow so I was able to get away with wearing them. Even then, your feet get a little cold but it was the best way to test the ventilation process of the shoe. That shoe does what it?s intended to do.”

Burn Rubber x New Balance 580 “Blue Collar”

Dee Wells: “I got introduced to Burn Rubber when I went to Detroit for Super Bowl XL. I went by the shop and got to meet Rick and Ro. They were so humble, but you could also see they were driven to put Michigan and Detroit on the map. They?re true to putting people on from Detroit. People know when they buy Burn Rubber they?re buying into them and the people that support them and the store. That?s important and we need more of that support.”

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