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Last week during adidas‘ Q1 earnings call, Three-Stripes CEO Bjørn Gulden confirmed that the company plans to sell its remaining Yeezy inventory with proceeds going to international organizations rather than burning or donating the pairs. Now, a mysterious Yeezy website has popped up online, suggesting that Yeezy’s return is to be expected any day now.
The site — yeezy.live — was posted on the @yzy Instagram story with an active link leading to the website. The homepage is static and only shows a black screen, but the website is online nonetheless.
After adidas cut ties with Ye back in October 2022, the Yeezy Supply website didn’t go down until February 2023, marking the final nail in the Yeezy coffin — or at least so we thought.
Nice Kicks can confirm that at the time of writing, yeezysupply.com has not returned online. It seems that moving forward, yeezy.live will be the go-to for all things Yeezy.
It’s too soon to tell what’s to be expected, but considering adidas has over $530 million worth of unsold Yeezys, what’s to come is sure to be a lot.
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