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Shaquille O’Neal
Player: Shaquille O’Neal
Brands/Tenure: Reebok (92-98), Dunkman (98-99), Dunk.net (00-01), Dunkman
(01-06), Li-Ning (06-11), Reebok (13-Present)
Best shoes with each brand: Reebok Shaq Attaq, Reebok Shaqnosis, Reebok Shaq Steel
Over his lengthy career Shaq has repped many teams, many aliases, and many brands. It started with Reebok where the Diesel would take the vector from Pump to Hexalite. While the marriage between Shaq and Reebok would spawn some great shoes it did not result in high sales. Shaq dipped out in 98 in pursuit of his TWIsM (The World Is Mine) clothing line. At the turn of the millenium he would team up with Mike Piazza to launch Dunk.net, an interactive website and brand that sold customizable sneakers online. Ahead of it’s time but behind on performance, Dunk.net would fold and Wilt Chamberleezy would go on to push Starter kicks under the Dunkman monicker. Once arch nemesis Nike bought Starter Shaq would become the first active All-Star to sign with Li-Ning. Following his retirement, Shaq returned to Reebok to support his retro releases.
