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adidas Basketball announces the official signing of two NBA rookies, Gradey Dick and Jalen Hood-Schifino. Both ballers were first-round picks in the NBA draft with Dick joining the Toronto Raptors and Hood-Schifino joining the Los Angeles Lakers. As the newest members of the adidas Basketball family, these promising rookies debut the adidas Basketball 2023 Collection: Chapter 03, the third installment of the Three-Stripes premium lifestyle offerings.
Having joined adidas Basketball as part of the first class of NIL athletes in December 2022, Dick represented the University of Kansas Jayhawks, while Hood-Schifino played for the Indiana University Hoosiers. Now, they step into the role of official adidas pro athletes, alongside their families, in the brand’s latest campaign.
The 2023 Collection: Chapter 03 makes its debut with a captivating campaign captured by Jamaican-American multidisciplinary artist, Russell C. Hamilton. This campaign continues the “Remember The Why” journey, which extends beyond the court and into the stands, celebrating the support system behind each player.
Staying true to its “Remember The Why” ethos, the adidas Basketball 2023 Collection: Chapter 03 celebrates the invaluable individuals who stand behind the players, providing unwavering support and inspiration. The collection represents an exploration of effortless form, function, and color, meticulously crafted with versatility in mind.
Through understated aesthetics and the use of ultra-premium materials, the collection showcases elevated essentials in colors “Talc,” “Black,” and “Pulse Olive.” The collection is further detailed with silicon badges, concealed side seam zip pockets, and ribbed cuffs and hems for a refined touch.
In addition to the apparel, adidas Basketball will release the new adidas Crazy IIInfinity on October 15th. This sleek shoe features a clean black and white colorway, a dynamic synthetic and textile upper, a sleek thermoplastic polyurethane sidewall, and a zippered mesh shroud, delivering infinite comfort to athletes.
The adidas Basketball 2023 Collection: Chapter 03 releases on July 26, 2023. Prices range from $35 – $110 USD. To purchase, visit the adidas Confirmed app and at adidas.com. For more sneaker news and release dates, follow @NiceKicks on Instagram.
adidas Basketball 2023 Collection: Chapter 03
