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New Balance recently announced the debut of its all-new lifestyle silhouette crafted to fit the needs of their busy consumers – the 009.
With unique specifications that give the shoe a stylish and functional on-the-go look and feel, the New Balance 009 launch has also been bolstered by a world tour.
Having kicked off in NYC this past weekend, the tour is set to make stops in Berlin (6/9), Seoul (6/14) and Los Angeles (6/30) throughout the remainder of the month. Each city will feature activations accompanied by interactive virtual reality experiences and musical performances for up and coming talent.
Drawing deep-rooted creative inspiration from the elder 900 series, the New Balance 009 makes its retail debut on July 1 for $110. Take a look below and stay tuned for more on the “New Balance World Tour #My009”.
Photography: Ntando Brown
