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In the lifestyle sneaker market, where New Balance holds court through many of their retro runners, the 990 silhouette isn’t typically among those largely populated within this particular space. Yet, this new denim centric iteration could change that notion rather abruptly.

Crafted with raw denim materials married to timely suede paneling, the New Balance 990 “Denim” takes on a deep tonal blue base while white and soft grey accents balance the heavily hued blue model. Finished with reflective overlays adjoined with an ENCAP midsole, look for the New Balance 990 “Denim” at select accounts in the weeks to come.

Source: Kasina

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