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A couple of days ago, we notified you of the newly-designed NikeiD studio opening in Hong Kong. In addition, New Balance has just made its presence felt in Asia as well. Specifically, New Balance has just opened the doors to its spacious Experience Store in Shanghai. The New Balance Experience Store, which is spread across 200 square meters off of Huai Hai Road, possesses an abundance of wood constructed decorations and of course features a lot of New Balance’s latest, freshest sneakers. It is no secret that New Balance is steadily trying to reach the entire world as this is their second Experience Store in China. ?Our goal is to produce the best quality and most comfortable running shoes for our consumers,? said Darren Tucker, the Regional General Manager. ?New Balance sets a new standard of retail excellence within the global marketplace to celebrate our innovation and pay tribute to our heritage. We hope that consumers will engage with our rich brand story that is 104 years in the making.? Click here to view detailed photos of the newly-opened store. |