New Balance’s Fresh Foam BB “Virtual” Drops Next Week

Along with this bold “Paris” colorway, inspired by the architecture of the Rue Cremieux in Paris, New Balance also debuted its latest Fresh Foam BB basketball silhouette in a stealthy “Virtual” outfit.

With the help of Chicago Bulls guard Zach Lavine, the New Balance Fresh Foam BB “Virtual” was introduced to the world in the French capital during his team’s match against the Detroit Pistons.

As its name entails, the pair is infused with the label’s award-winning Fresh Foam cushioning system underfoot, as well as with a TPU cage for added stability. The pair’s technical specs also include a lightweight, one-piece FitWeave upper dressed in stealthy jet-black. Further accenting the pair are hits of contrasting red, lime green, and neon blue as a shout-out to the game’s digital extension.

On the launch, Lavine shared, “I have been working with the New Balance design team on this launch since I first joined the brand, so I am really excited to be able to talk about it and wear it on court. The feel of this shoe is incredible. The combination of the soft ride with the right mix of stability allows me to focus on my game while my feet stay fresh.”

The New Balance Fresh Foam BB “Virtual” will release on February 3 at 10 am EST via NewBalance.com and select retailers for $130. For more drops you can cop, check out our Sneaker Release Dates Calendar.