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After four years of planning and construction, New Balance has officially opened the doors to an absolute marvel of a facility, The TRACK at New Balance. The Boston-based facility is a new world-class multi-sport facility placed across from New Balance’s global headquarters, where Team New Balance alongside professional and community athletes can train and compete year-round.
The TRACK houses a dual terrain indoor track that can be converted into a multi-purpose field as well as flexible basketball, soccer, and volleyball courts. Providing an extra focus on world-class sports innovation, New Balance’s Sports Research Lab is also housed at The TRACK. The lab, spanning more than 19,000 square feet, is centered around three pillars: New Balance Athlete Insights Engine, Foundational Research, and Innovation Partnerships. The lab will allow the brand to test new products and receive immediate feedback from high-level athletes.
Outside of sports innovation, The TRACK features the Roadrunner music venue operated by Bowery Presents and Broken Records, a beer hall that blends sports and music in a modern comfortable community vibe. New Balance plans to host events for the public and media as the brand continues its progression.
“Fifty years ago this month, Jim Davis purchased New Balance and together with Anne, they have led the tremendous growth of our brand into the global athletic leader we are today, while still maintaining our unique company culture,” said Joe Preston, President & CEO of New Balance. “Jim also had the bold vision to completely transform the area around our global headquarters in Boston into a vibrant world-class sports hub for athletes and fans including the debut today of The TRACK at New Balance. The TRACK at New Balance offers the optimal training and performance venue for athletes of all abilities while driving New Balance innovation and technology insights through our new state-of-the-art New Balance Sports Research Lab.”
New Balance celebrated with a grand opening event headlined by a special performance from brand ambassador Jack Harlow along with a fashion show, a set by DJ Clark Kent, and appearances from Storm Reid, Sydney McLaughlin, Darius Bazley, and other New Balance brand athletes.
