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The abundant interest in sneakers and the rapid rate of releases has seen reselling kicks rise in popularity and price. Popular among the youth and sold mostly through summits and social media, NY Mag took the time to profile the footwear phenomenon. Detailing both the hustle and the hype, the piece takes a look at the movers and shakers in the New York City scene.

From resellers in their teens to store owners in their 30s, NY Mag talks to the players on the scene and sheds insight on the money exchanged in the secondary market. Perhaps the most interesting part of the story is the alternative hustles it helps those involved avoid, and the desired results from reselling, whether that be a career in the sneaker industry or an early retirement on an island. Read the profile over at NY Mag and share your thoughts on reselling in the comment section.

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