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Best Campaign Centered Around a Shoe: adidas Mutombo
Released: August 24, 2013
adidas spread the awareness of the Mutombo release by utilizing every channel. They sent size 22 Mutombos to various outlets, they made Dikembe available for interviews and Google+ hangouts, and they took over multiple websites with a finger-wagging cursor. Basically, you were living under a rock if you didn’t know the Mutombo was releasing.
Honorable Mentions: Run DMC x adidas Originals Collection
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