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The Creation of the Nike Air Presto
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A part of Nike’s “Alpha Project” series, the Nike Air Presto would revolutionize how consumers experienced “comfort” within a respective silhouette. Co-created by Tobie Hatfield, the younger brother of Tinker Hatfield, the Nike Air Presto would boast bold proclamations as Nike marketed the model as being a “t-shirt for your feet.”
In addition, the Nike Alpha Project would be created to utilize statement level technology along with bringing about silhouettes such as the Shox series and the Flightposite iterations.
