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Over the course of the last nine years, Nike and the LIVESTRONG foundation have teamed up to raise cancer awareness through branded product, research, and events. Today, we find out that 2013 will be the last year Nike produces LIVESTRONG product.
Nike, Inc. released the following statement:
“Nike has made the decision to stop producing new LIVESTRONG product after its Holiday 2013 line. We will continue to support the LIVESTRONG Foundation by funding them directly as they continue their work serving and improving outcomes for people facing cancer.
We are proud of the collective efforts between Nike and the LIVESTRONG Foundation to raise more than $100 million to help people with cancer, distributing 87 million LIVESTRONG wristbands and serving and improving health outcomes for more than 2.5 million people with free cancer support services, programs, tools and resources.”
