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With the 2011-2012 NBA Season hanging on by a thread, Nike wanted to send a message to basketball, sneaker and sport enthusiasts with their latest “Basketball Never Stops” commercial. This commercial, which features superstars such as LeBron, Dirk, KD, Amare, Sue Bird, Coach K and even the Duke Blue Devil, celebrates the true love of the game and desire to play it no matter the time or the place. Check out the entire commercial here today.