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Arriving just in time for the gift-giving season, Nike is joining forces with Phaidon publication to release a landmark coffee table book that looks into the label’s lauded design history dubbed: Nike: Better is Temporary.
Written by Sam Grawe, the first-of-its-kind publication from the Swoosh spotlights a behind-the-scenes exploration into the sportswear giant’s internal design philosophy. Additionally, the book will include insider stories, previously unpublished designs, prototypes, and much more.
The book’s title is drawn from a conversation with Nike’s Chief Design Officer, John Hoke, who explains, “I fundamentally believe that the central thesis of Nike is ‘The best is temporary at best.’”
To kick things off, the book starts with an introductory section on Breaking2, then lays out in five thematic chapters Nike’s focus on performance, brand expression, collaboration, inclusive design and sustainability.
Spanning 320 pages, Nike: Better is Temporary is set to release this month at select retailers and phaidon.com. A wider release will launch on January 25th, 2021. The book retails for $90.
Nike: Better is Temporary
Release Date: December 2020; January 25, 2021 (Wider Release)
Price: $90
