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After 52 years in what can easily be defined as sports purgatory, the city of Cleveland is once again atop the sporting world. From Jim Brown, to now, LeBron James, a half century wait was far too long – Nike odes their patience and commitment with this new ad.
Honoring the pain, hurt and now, joy and jubilation for millions of Cleveland sports fans, this clip simply and fittingly titled “Believe” captures the emotions of the city’s fans during the Cavaliers celebrated run through the NBA Finals. Take a look below and stay tuned for more from Nike, LeBron James, Kyrie Irving and the championship winning Cavs.
