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With the LeBron 15 set to be released on Tuesday, Nike teamed up with actor Idris Elba for an epic commercial to set the mood for LeBron James’ 15th season and the Cavs star’s latest signature sneaker.
In the ad, Elba waxes poetically about a hypothetical poking of a bear that is James and the ramifications of such a poke.
Welcome to season 15. @KingJames#LeBron15 #NikeBasketball pic.twitter.com/UtT0LlSzc0
— Nike Basketball (@nikebasketball) October 16, 2017
The LeBron 15 will officially be released on October 17.