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Although competition yields the continuous development of companies in the world today, the ultimate togetherness of an industry allows us to meet our green goals. With that said, Nike has now partnered with nine organizations including Best Buy, Yahoo, IDEO, nGenera, Outdoor Industry Association, 2degrees, Creative Commons and Mountain Equipment Co-Op to form an alliance named the GreenXchange. The GreenXchange is simply a Web-based, common area that Nike says will allow “companies [to] collaborate and share intellectual property, which can lead to new sustainability business models and innovation.” The aforementioned companies can now bounce ideas off of each other in an attempt to prolong their longevity of well-being. Wikinomics author Don Tapscott and Nike’s Sustainable Business and Innovation Lab can be credited for the upstart of the GreenXchange. The latter specifically thinks that one option may be Nike’s Environmentally Preferred Rubber, which possesses 96% fewer toxins than their regular rubber. Consequently, the greener footwear will undoubtedly market quicker if similar technologies were created by other companies. It is obvious that companies are now realizing that the capacity to endure is the answer to continuous in the future. Therefore, unison is ideal. What are your thoughts on this alliance act? |
