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All eyes were on Nike‘s World Headquarters in Beaverton, Oregon, last week as the Swoosh brought back its Just Do It (JDI) Day and its Maxim Awards Show.
JDI Day was launched in 2018 in celebration of the 30th anniversary of Nike’s “Just Do It” campaign while its Maxim Awards Show kicked off in 2005. Both events are centered around the brand’s Just Do It mission while highlighting its athletes, employees, and achievements year after year.
This year’s celebration went above and beyond to coincide with Nike’s 50th anniversary as the brand’s A-list roster was present with creators and athletes from Tom Sachs to Drake to Travis Scott to Lisa Leslie and many more, including CEO John Donahoe and executive chairman Matt Parker.
Take a look at some of the moments captured at JDI Day and the Maxim Awards Show below.
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