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Durant’s Nike Legacy
While some may argue that Durant’s signature line may never live up to the status of the Air Jordan, LeBron or even Kobe lineage, his place within the basketball sneaker marketplace is very formidable. With his immense marketability and rare talent, its easy to see why Under Armour looked to make Durant the face of their brand this past summer. However, with Durant remaining loyal to the Swoosh, only time will tell how Durant’s signature line will grow.
