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Nike Basketball sure knows how to capitalize on a moment. With LeBron James making his long-awaited Cleveland Cavaliers debut tonight and the official release of the Nike LeBron 12 commencing as well, Nike Basketball has released an official commercial for the latest LeBron signature. Entitled, Together, this brilliant marketing spot builds upon the close-knitted community of Cleveland, as the Cavaliers look to fulfill their newfound expectations. Fellow Nike Basketball endorsers Kyrie Irving, Dion Waiters, Tristan Thompson and Anderson Varejao all make appearances in the advertisement, as well as James’ mother, Gloria James. To see more, take a look at the official commercial below as we are merely hours away from James’ official return to “The Land”.
