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Nike looks to revolutionize retail with the introduction of NikeLab. The innovative concept relies on modular, minimal, eco-friendly construction, aimed to showcase the company’s most unique product in a space that merges design, retail and e-commerce. Limited edition product that merges sport and style will be available in NikeLab locations, including the likes of the F.C.R.B. x Nike Tiempo ’94 Mid “Studs” Pack, the Nike Free Mercurial Superfly HTM and UNDERCOVER collections. NikeLab opens its doors on June 12th in New York, London, Paris, Milan, Shanghai and Hong Kong. It also launches online through Nike.com/NikeLab.
