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Yesterday, on the day before World AIDS Day, Bono and Nike CEO Mark Parker joined some of the world?s best soccer players to announce a partnership between Nike and (RED). ?The partnership invites people everywhere to ?Lace Up. Save Lives? by purchasing a pair of NIKE (RED) laces at Niketown and online at Nike Store starting today. For each pair of $4 laces sold, Nike will contribute 100% of its profits to the Global Fund and to Nike?s youth-oriented football-based AIDS education programs in Africa. In addition, Twitter users can help to spread the word and bring attention to the fight against AIDS.? By using the hashtag?#laceupsavelives, tweets are turned?redto raise awareness and encourage others to get involved. |
