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Throughout 2009, we have seen numerous Converse (Product) RED sneakers with the most recent being the exquisite leather jacket Chuck Taylor. Many of you have been enamored with every passing sneaker in this campaign and rightfully so. However, the RED campaign will now join efforts with Nike over the coming months. Today, November 30th, 2009, the (Nike) RED campaign launched in London, England with the help of some of the world’s popular soccer players. The first release from this campaign will come in the form of these (Nike) RED shoelaces which are specifically designed for football boots. These laces will be available at Nike’s online store on December 1st, 2009. A RED campaign spokesperson stated that, ?we?re working with Nike to leverage the power of sport to fight HIV and AIDS in Africa. Together we?re focusing on two initiatives: Educate and Medicate. Our aim is to ensure that HIV positive people in Africa have access to the medicine they need to stay alive and to continue to build education programs through the power of sport.? |
