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Perception in sneaker culture is an interesting thing. With adidas thriving, Under Armour continuing to rise and the same being said for New Balance as it relates to the lifestyle market, it would seem like the tide is slowly turning away from Nike. Well, it’s not. And to be perfectly honest, that even potentially happening is a very, very long way away.
Yesterday Nike released their latest quarterly earnings statement and, for all intents and purposes, the competition isn’t even close. With respect to the aforementioned brands and those not mentioned, Nike is miles ahead in this race, and growing stronger in key markets including the U.S., Europe and China.
Not only is Nike’s dominance growing, but it’s doing so at an alarming rate. Revenue is up in every sector (except Global Football) and again, every key geographic location is in the midst of their forceful grip. Check out the full earnings report here, and let us know how you fill about Nike’s multi-billion dollar stranglehold on the sneaker industry.
