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Nike, as well as other online merchants face on highly anticipated releases, have literally developed teams to engineer methods to make the buying experience smoother and fairer for all involved. Today, Nike has put what looks like an end, or a serious wrench in the system, for “cart sellers.”
Cart selling is the business whereby a user who appears to be a customer enters a raffle or attempts to add an item to cart with no intention of purchasing the item, but rather sell the place in line to someone else. Most cart sellers will offer the shoe via social media for the quick flip.
Nike now requires payment information when one enters an online raffle. With the forced commitment to purchase the shoes, this will add an element of risk to a cart seller – one that Nike and many other consumers are hoping they won’t be willing to take.
Stay tuned to Nice Kicks for more developments and changes to the online buying process.
Heads up thanks to Complex Sneakers.
