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No cheerleaders, no halftimes, no games. Skateboarding is not a normal sports competition, as made clear in a sneak peek of Nike SB’s latest commercial “Skateboarding Is Not A Game.” Ultimately, the spot promotes the latest signature shoe of former Nice Kicks Sneak Peek subject Paul Rodriguez, the Nike SB P-Rod 8. See the preview of the full commercial in the video below, and remember the P-Rod 8’s release date of June 21st.