This post may contain affiliate links. Please read our disclosure policy.
Just in case you didn’t already know, today is Air Max Day (the 27th anniversary of the debut of the original Nike Air Max 1). Playing up the festive occasion, Nike UK has commissioned the celebrity status of England’s own Jessie J to launch a scavenger hunt challenge in London. Although the clues appear cryptic, the prize of scoring a pair of custom Air Max Lunar90s is worth the trouble. Check out the tweet below from @JessieJ and the official terms and conditions of the contest to get a jump on the hunt.
HEARTBEATS! @NikeUK stashed a few of my custom #airmax around LDN. Find them & they’re yours http://t.co/1MFKcw7nB8 pic.twitter.com/ppq10kWff7
— JESSIE J (@JessieJ) March 26, 2014