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Sneaker Freaker has published a book that tells the entire story of Nike since its 1971 rollout of the Swoosh, celebrating the whole progression of the brand that led to their most recent creations. The Nike x Sneaker Freaker “Genealogy of Innovation” Book consists over 240 pages of in-depth study that focuses on 200 different game-changing Swoosh shoes and soccer boots. Also included are extensive interviews with Nike designers such as Tinker Hatfield, but what brings the narrative to life is pages of vintage advertisements, as well as rarely seen prototypes and design sketches. This project is so special that it is limited to only 10 copies that will release to the public. Get a full preview of the Nike x Sneaker Freaker book below, and register to win one of the 10 hardbacks here.
