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Marketing & Legacy
The Marketing campaign of the Nike Zoom Kobe 4 further accentuated the innovative feel of the signature model. Enlisting the help of puppets, the MVPuppets would help boost the presence of the aforementioned model. However, the applicable advertising pales in comparison to the legions of NBA players rocking that rocked the Nike Zoom Kobe 4 on court. Such players include Nick Young, Rudy Gay and Derrick Williams. With NBA peers joining in on the action, additional signature lines adopted a sleek lower cut look such as the Nike Kevin Durant line .
