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The sneaker and automobile industries have always had a strong relationship. From Porsche-inspired colorways to sharing similar design principles, the overlap between the two is underlined through different facets.
Nissan and New Balance teamed up to explicitly showcase how sneakers & cars can work together through a whole new lane. Inspired by the New Balance 327, Nissan & the Boston-based brand created a drivable version of the sneaker with the Nissan Kicks “327 Edition” collab. The suede hits, laces, panels, & overall design language of the New Balance sneaker are found throughout the vehicle.
The Nissan x New Balance 327 vehicle will not be sold anytime in the near future. However, the car will be on display at the Aeon Mall in Tokyo, Japan.
Keep it locked on Nice Kicks on Instagram for more news and sneaker release dates information.
