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Months ago, emerging streetwear label No Vacancy Inn previewed their upcoming New Balance 990v3 collaboration.

Revealed by one-half of the duo, Tremaine Emory, the teaser image simply showed the heel of the shoe detailing Made in the USA New Balance branding.

 

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Legal had to clear ‘water & wifi’,but these are coming out soonish @newbalance

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In addition, “Water” and “Wifi” tags each shoe in red over a muted grey suede. Emory would comment in his Instagram post that “legal had to clear water and wifi” and that the collaborative sneaker would release “soonish.”

Well, now we know pairs will drop on May 31st. More ambitious and can’t wait. Emory has come up with perhaps the best proposal to win a free pair of kicks we’ve ever heard of.

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I see the kicks we got dropping next week really have you kids engaged.Well then let’s really break the ‘fourth wall’. The Most engaging essay written in regards to the above article( link in bio) gets a free pair of water & wifi 990’s. Depending how this goes I’ll run this exercise a few more times leading up to the 990 release Friday May 31st with articles dealing with everything from the environment, brexit, women’s rights, queer rights etc. Email essays to [email protected]. We will not accept essays any later than 12am tonight( midnight) PST. We also will not be accepting essays from anyone over the age of 18( screen shot your library card or something). just write what the article makes you feel & think kids, what’s the solution if any cause adults don’t know shit obvs…look at the state of the world????????????????????????????????????

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Major, major salute to Emory! While the first contest has now expired, maybe this move will inspire other brands to take a similar approach…

Too old too late to enter the essay contest? Well, you’re in luck. A public raffle for all is live now here.

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