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First introduced back in 1986, the New Balance 770 has ventured a lengthy path over the course of the last 30 years. It’s current landing spot is a creative collaboration with Norse Projects driven by gripping European architecture.
Inspired by a unique color scheme located on the University of Copenhagen’s main building and the interior of the University Library, the 530 year old structure is one of the oldest institutions for knowledge and research in Northern Europe. Tomorrow its presence is felt in sneaker culture with the release of the Norse Projects x New Balance 770 “Lucem Hafnia” Pack.
Look for the collection tomorrow, May 13, at select global retailers like END.
