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The notwoways x JME M1 HKE ULTIMATE is the latest offering from the London-based sneaker brand, merging cutting-edge design with grime culture influence. This collaboration with JME, a stalwart in the UK music scene and one-half of the legendary Boy Better Know, celebrates the intersection of fashion, music, and sneaker culture.
Dubbed the “HKE ULTIMATE,” this version of notwoways’ popular M1 model pushes the boundaries of sneaker design with an all-black colorway accented by sleek, reflective details. The shoe’s name, “HKE,” pays homage to the Hackney area of East London, a cultural hub that’s been integral to both JME’s career and the rise of UK grime.
The M1 HKE ULTIMATE features notwoways’ signature chunky sole, designed for comfort and durability. The upper is crafted from premium materials, including breathable mesh and vegan leather, making it a standout in both style and sustainability. The reflective accents add a touch of flair while ensuring visibility in low-light conditions, making the sneaker both functional and fashionable.
JME’s influence is evident throughout the design, from the subtle branding to the overall aesthetic that blends streetwear with a minimalist edge. This collaboration underscores notwoways’ commitment to working with cultural icons who resonate with their audience, bridging the gap between different creative worlds.
Limited in quantity, the notwoways x JME M1 HKE ULTIMATE is a must-have for fans of grime and sneaker enthusiasts alike, offering a piece of footwear that’s as much about cultural significance as it is about style.
The pair releases on August 29, 2024, via notwoways.com.
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