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Unlike previous years, 2019’s Air Max Day was less about shoes from the past releasing and more about introducing new models set to define the future.
Taking to his social account to do just that, Nike Boy and new member of the Cleveland Browns O’dell Beckham Jr. debuted his first official signature shoe — the Nike Air Max 720 OBJ.
Influenced by Agassi in color blocking and sitting atop the 720 sole, this loud lifestyle runner is perhaps the most out-of-the-box signature shoe for a football player as it lacks turf or training roots. True to OBJ, it’s fashion first.
The Nike Air Max 720 OBJ will release in limited fashion overseas at Solebox in Berlin on June 12th.
According to @j23app, a wider release will happen on June 21st.
Peep OBJ and his new 720s in official photos and shots from Highsnobiety. Sidebar, OBJ calls his kicks a “pool party vibe” which is sick.
Nike Air Max 720 OBJ
Release Date: June 12, 2019 (Solebox)/June 21, 2019