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Although plenty of people would perceive the adidas brand to be “Kanye Centric” at the moment, there is another figure head behind the scenes that is the “secret formula” to the success of the Three Stripes and that’s Jon Wexler. The adidas Global Director of Entertainment & Influencer Marketing and Sneak Peek alumnus recently spoke within the OPEN series presented by Shopify. Discussing an array of topics, Wexler divulges upon the direction of the brand moving forward and how he and his team were able to re-introduce the Stan Smith silhouette. To see more, check out the video above.
