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Snoop Lion once said the game is to be sold, not told. Well, the bonafide OG has lived up to his word, selling millions of records multiple times and crossing over to other arenas of entertainment and business, to include sneaker sponsorship deals. While the Doggfather turned Lion has lended his endorsement to a couple companies in the past, his resume with adidas is by far his richest. Before Snoop Lion hits the stage this November to perform at Fun, Fun, Fun Fest in Austin, TX, we take a look back at some of his best moments with The Three Stripes. Keep reading to learn the tale of the lion, the kicks and the wardrobe.

The Trojans and Steelers get their public support, but Snoop’s love of the Lakers is also well known. Kobe Bryant’s adidas The Kobe II saw endorsement from Snoop and Warren G in a special spot for the shoe.

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