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TEAM UNDFTD
Roster: Zia Ahmad, Clifford Charles, Andrew Parks and Lindsey Johnson (CMF)
Friday, Day 13:
By no means am I a used car salesmen, but I would totally be great at it! I think.. well, maybe not. I don’t know, but I totally felt like one on Friday!
Dragging industry professionals over to my project and “selling” them on my shoe.
And honestly? It went pretty well! I got to speak to some big timers! Justin Taylor from Jordan Brand, as well as head of international markets and a few people from Adidas and even Under Armor.
And the verdict is in! I need to take my project down a notch. I’ve got too many features and doo-dads. I need to focus on a problem and solve for that and not over-do it.
I think every design phase has an arc.
First you throw every idea you have at it, some ideas suck and others are descent and they stick!
That’s the point where you need to edit even your good ideas. Like, “okay is it really necessary for the shoe to solve ALLLL THESE problems?”
Or should it be more simple and focused.
And that’s where I’m at right now. Digesting all this advice and trying to figure out how best to apply what I’ve learned.
Because there were a bunch of people here this week, but there will be a bunch MORE next week!
So I definitely wanna keep my project moving forward with increasing speed and accuracy!
We’ll see what happens!!
Stay tuned!!!
-Z
