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TEAM NIKE:
Roster: Sara Jaramillo, Quetzal Ramos, Victoria Adesanmi, and Tuan Nguyen (CMF)
Today, we focused on the principle of Product Story Telling. As we move forward to prepare our design briefs, we must first understand the notion that great products tell a story to engage their customer. Listening to D’Wayne share the importance of branding and knowing your customer was insightful in preparation of creating my consumer profile. What is their age? What is their occupation? Where do they live? It is imperative that we thoroughly answer these questions to design a product to create an emotional connection with our consumer.
Sara and Victoria discussing their consumer profile with D’Wayne
