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TEAM ADIDAS

Roster: Dexter Sulit, Claudia Lopez, Daniel Raes and Marcus Taylor (CMF)
Three days down and my brain hurts. So much knowledge and so many problems to solve. We started today as usual with a talk from D’Wayne and sneaker facts that inevitably turned into a 20 minute talk about the history of the Jordan Brand. When you put that many like-minded people in one room they could talk for hours. Then after a parade of children on a field trip came through we heard a presentation on story telling from D’Wayne. As we sat crowded around him listening to his wisdom I couldn’t help but think of him as Professor X. The bald dome filled with knowledge for us to absorb helped with this visual. Then I thought that if he is Professor X then we must be mutants using our extraordinary gifts to continue the work of our teacher. If you are also a mutant with a passion in anything footwear related then I suggest that you become part of our family and help us to reshape the footwear industry and in turn give back like those that have helped us along the way.

Day 3 dives deeper into research trying to flesh out a concise project and pulling old sketches for inspiration always helps. Reason why I’m a designer number 1,304: I wear sample size. Just when you get eight pages of research D’Wayne sends you spinning in another project direction. Researching unknown subjects can be fun though so I’ll happily move on to a new idea.

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