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TEAM ANDROID HOMME
Roster: Dale Shepard, Sese Herrera, Stefan Cristobal and Lindsey Johnson (CMF)
Pensole WSC – Day 3 – July 23, 2014
Today marked the third day of the World Sneaker Championship. We kicked it off by hearing about the infamous marketing campaign surrounding the Air Jordan I. One sneaker question lead to another and we ended hearing some awesome stories about the industry. The meeting ended with Bruce Lee’s quote, “Adapt what is useful, reject what is useless, and add what is specifically your own.” This would prove to be the theme of the day as we continue to build our design briefs.
The day’s lesson, Product Story Telling, explored ways that we can cater to our audience’s senses in order to tell a holistic story. The lesson was engaging as always, but DE through in a bit of Janet Jackson to ensure the guys in class were taking good notes.
After the lesson wrapped up, a group of us set off into the Portland rain towards the local sneaker spot for some window-shopping and then to the sandwich joint for some much needed grub. Getting to know so many aspiring footwear designers from across the globe is probably coolest way to spend a lunch break. I’m stoked to be able to meet so many great people.
When we returned to studio, everyone got back to refining his or her consumer briefs with the exception of my buddy Quetzal. He spent a good amount of time taking pictures of all the students, their kicks, and even swapping around a few pairs.. just to see how they fit.
Last year, I had the opportunity to compete in Future of Footwear and it had a profound impact on me as a person and as a designer. So far the World Sneaker Championship is shaping up to be equally if not more rad.
Shout out to the FoF Bench Warmers and Sole of Oregon ’14.
.Stefan Cristobal
.Portland
.Philippines
.Android Homme
RELATED: PENSOLE World Sneaker Championship Diaries – Day 2
