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TEAM TARGET
Roster: Guilherme Lemes, Jesus Garate, Jared Fiorovich and Shaun Kosoy (CMF)
Today was all about materials and colors. We had the opportunity to have a full day lesson with our Colors Materials and Finishes instructor, Suzette Henry. This lesson included the process of how to choose a color palette, the way we can use colors and materials to complete our design story. She also showed us material examples, similar to what companies like Nike, Jordan and Adidas use on their footwear designs. This lesson and presentation helped us open our minds to new boundaries. Looking at new materials gave us new ideas for our projects, new visions. The fun part about his lesson was Suzette. She is a very energetic person, so I feel like her energy gets transferred to us and makes the lesson easier to comprehend. But the best part about this day was learning about how to deal with materials and colors. You need to understand that drawing a shoe or making an awesome render doesn’t complete your design, you need to show a story with your shoe, and the materials and colors are a big significant part of that process.
We also had some visitors today. Representatives from Ariaprene came to visit us and gave us a presentation on their product. Ariaprene is a non-toxic synthetic rubber and it is easily decomposable, readily recyclable and hypo-allergenic (safe for next to skin applications). For example, Nike used Ariaprene applications for many of their products, including the Nike Air Max 2014, some of the PRO COMBAT products, the Jordan 2012, etc. But they also showed us other Ariaprene applications, like laptop sleeves, purses, back packs, baseball gear, and more. This gave a broad image of what we can do with this kind of material on our designs. I think we were all amazed by this material. It can be placed as a fully sealed material, or an extremely flexible and breathable surface, depending on what you want on your design. I’m going to explore this material to see if it can be applied into my design concept.
I really enjoyed today’s lesson, learning new stuff is always exciting. We will be learning more about materials and colors tomorrow, so I’m looking forward to see what Suzette will show us.
