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There is a limitless amount of things/ideas that can inspire the makeup of a sneaker (see Sneaker Geeks). With that said, check out this soda inspired, special edition Gourmet shoe. Is this one of the better themed sneakers you have seen in awhile? Gourmet and Pepsi joined forces to create this special edition UNO sneaker. Coinciding with the Pepsi can color scheme, this Gourmet UNO possesses a primarily white colored upper with red, white and blue accents throughout the base. It even features the timeless Pepsi logo as the ‘O’ in Gourmet on the tongue. This shoe is finished with a blue outsole and comes with three sets of shoelaces. For now, the shoe will be seeded to a select group of influencers; however, retail distrbution is possible in the future. Click here to view detailed photos plus a mini-interview with the Gourmet on why and how this collaboration came about. Thanks to Epiphany for the information. |
Why do a shoe with Pepsi?
When the opportunity to do a collaborative shoe for Pepsi arose, we were very excited about the project. Epiphany approached us with the idea, they had the relationship and we ran with it. The heritage of Pepsi in the US and where we grew up in the East Coast is very nostalgic. Seeing the Pepsi vending machines as kids and growing up in the end of glass bottles and the introduction of the 3 liter. More importantly, Pepsi is classic American and has evolved but stayed constant all these years. We like to think of our brand Gourmet as very similar.
How did you choose the design elements?
The design process and fabrication for this piece was clean and classic. We utilized our signature model the UNO and applied a 8 oz. cotton canvas with a high density silk screen on the tongue. The light weight fabric was chosen to be worn in the spring or summer. What is better than an ice cold Pepsi on a hot summer day, the shoe complements that. The color chosen are the exact Pantones from a Pepsi can. We blocked the sole in the standard Pepsi navy and played with the white and red on the upper and laces. Overall the shoe is classic with a pop; you can see the connection.
