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Reebok Ice Cream Low
photo via Flight ClubYear: 2004-2006
The mid-2000s saw Reebok investing in hip-hop much like adidas is today. Though the approach and designs differ, the RBK roster of that time packed the likes of Jay Z, 50 Cent, and even Lil Wayne for the OG campaign. During that era, Pharrell and Reebok partnered to launch product for P and Nigo’s BBC/Ice Cream lines. While footwear would release in the form of the Ice Cream Low in a variety of graphic colorways beginning in 2004, the original deal was supposed to also include apparel. Due to quality standards and distribution issues surrounding the collection, Pharrell sued Reebok in 2005, with the two parties mutually agreeing to part ways soon after.
