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Reebok Ice Cream Boardflip
Year: 2006
Though Pharrell and Nigo would move the BBC and Ice Cream clothing lines to Japan, Reebok would still hold the Ice Cream name for footwear and distribute kicks under that monicker for the next few years. The Ice Cream Boardflip would offer a lower priced, more accessible, more skate oriented shoe than its predecessor. While the first Reebok release relied more on lifestyle appeal, the Boardflip was backed by Terry Kennedy and other Ice Cream team skaters.
