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Running culture continues to gain momentum in the world of sneakers, streetwear, and fashion, and the upcoming collaboration between Pharrell Williams and adidas is a testament to the time. Pharrell debuted the Pharrell Williams x adidas Adizero Adios Pro Evo 1 during his torch run ahead of the Paris 2024 Olympics Opening Ceremony, bringing a blend of performance and style to the forefront.
Pharrell, the Men’s Creative Director of Louis Vuitton and long-time adidas partner, carried the Olympic Flame to the Basilica of Saint-Denis in a symbolic act of unity and universality to kick off the 2024 Paris Olympics.
The adidas Adizero Adios Pro Evo 1 represents the pinnacle of adidas innovation, weighing just 138 grams, making it the lightest racing shoe ever created by the brand. Its forefoot rocker geometry and Lightstrike Pro foam enhance running economy and provide exceptional energy return. The minimalist design features translucent materials, embodying the shoe’s remarkable lightness.
Pharrell’s Pro Evo 1, presented in an “Earth” colorway, is inspired by the planet’s land and oceans. The upcoming collaboration not only emphasizes performance but also celebrates connectivity and movement, resonating with the growing influence of running culture in fashion.
A release date for the Pharrell Williams x adidas Adizero Adios Pro Evo 1 “Earth” has not been announced.
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